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Lancio di bandiere, jodel, corni delle Alpi, lotta svizzera e produzione casearia sono alcuni degli aspetti della nostra tradizione su cui intende puntare SvizzeraTurismo per attrarre visitatori la prossima estate.
Il ricco programma delinea circa 400 proposte di soggiorno che ruotano attorno a 600 manifestazioni a carattere storico e culturale.
Tra gli itinerari indicati figurano il sentiero del formaggio a Chateau d'Oex (VD), l'escursione al più alto vitigno d'Europa a Visperterminen (VS) e la visita a una fabbrica di orologeria nella Vallée de Joux (VD).
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