Snapchat accorcia le distanze con Facebook sul fronte dei video. Stando al Financial Times la chat, diventata popolare perché consente di inviare messaggi che si autoeliminano dopo pochi secondi dalla loro lettura, da maggio a oggi ha triplicato il numero di video visti dai suoi utenti raggiungendo i 6 miliardi di visualizzazioni al giorno.
Facebook la settimana scorsa ha fatto sapere che le sue visualizzazioni sono passate dai 4 miliardi di aprile agli attuali 8 miliardi. Snapchat, presente solo su smartphone, conta più di 100 milioni di utenti attivi giornalieri. A confronto Facebook, che è accessibile anche da computer, ne ha oltre un miliardo, di cui 500 milioni guardano video quotidianamente.
Quello dei video è un terreno che fa gola alle compagnie hi-tech, poiché i ricavi pubblicitari legati ai filmati tendono a essere più elevati rispetto a quelli di foto e testi.
ats/joe.p.
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