Le popstar sono tra i responsabili dell'aumento dell'obesità adolescenziale. A puntare il dito contro i principali idoli dei ragazzi un nuovo studio della New York University secondo cui facendo da testimonial a snack e bibite gassate, gli artisti favoriscono una cattiva alimentazione.
I dati hanno messo in evidenza che negli ultimi 14 anni solo uno degli spot di cibo con testimonial una popstar aveva contenuti cosiddetti salutari. Era quello sui pistacchi trasmesso durante il Super Bowl del 2013 e aveva come protagonista il rapper sud coreano Psy, autore dell'hit Gangnam Style.
L'80% delle celebrities, invece, ha promosso prodotti ad alto contenuto calorico, tra cui patatine, cioccolata, bevande gassate o ristoranti fast food. Kate Perry, ad esempio,ha prestato la sua faccia ad una marca di patatine fritte e Justin Timberlake e' stato testimone per una nota catena di hamburger.
ansa/joe.p.
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