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Il 93% degli svizzeri possiede uno smartphone e mediamente lo cambia ogni uno o due anni. Sono i dati che emergono da un sondaggio di comparis su un campione di 1'036 persone tra i 18 e i 74 anni condotto a ottobre 2017 in tutte le regioni linguistiche della Confederazione.
Per gli intervistati sopra i 55 anni la durata media dei telefonini intelligenti cresce ad almeno tre anni. Gli smartphone Apple sono i più venduti, con il 41% del mercato, seguiti a ruota dai coreani Samsung (39%). Terzo, quarto e quinto posto sono invece occupati da Huawei (6%), il novellino dalla Cina, e dai marchi tradizionali Sony (4%), Nokia e HTC (entrambi al 2%).
In molti casi, sono gli stessi operatori telefonici a incoraggiare il cambio dello smartphone in favore dell'ultimo modello. Le compagnie, infatti, tendono a proporre contratti che includono il telefonino.
ATS/eb
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