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Dopo di eccessi delle festività si brinda con succhi di frutta, infusi di zenzero e bevande alla curcuma. Una challenge nata in Gran Bretagna nel 2013. Alla prima edizione del Dry January hanno partecipato 4'000 inglesi, alla sesta ben 4 milioni.
Ma il successo del gennaio sobrio, va oltre i confini del Regno Unito. A raccogliere questa sfida vi sono anche sempre più svizzeri. I benefici di un mese senza alcol sono molteplici, come sottolinea il medico delle dipendenze Pascal Gache: "Ci si sente meglio fisicamente e psichicamente e ci si interroga sulla propria relazione con l'alcol. L'idea non è quella di rendere le persone astemie, ma di avere una sana relazione con l'alcol".
La sobrietà fa tendenza. Le feste senza alcol sono di moda.
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