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La Publicitas, abbandonata dalle maggiori case editrici, ha dichiarato fallimento e la relativa procedura è stata affidata al Tribunale distrettuale di Bülach.
La storica azienda di commercializzazione pubblicitaria, che ha sede a Zurigo e dà lavoro a 150 dipendenti, aveva chiesto e ottenuto, una settimana fa, la moratoria concordataria dopo aver presentato un piano di risanamento sul quale c'era tempo fino a giovedì per prendere posizione. Un tentativo che non ha dato l'esito sperato.
Gli editori hanno già deciso di affidarsi a una nuova entità da loro stessi creata. Sostituirà un'azienda che, confrontata con l'impressionante calo d'inserzionisti sulla carta stampata, da tempo chiudeva in rosso i propri bilanci.
ATS/dg
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