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Diversi editori svizzeri puntano a creare una nuova società "per sostenere i partner in un mercato pubblicitario in continua evoluzione", si legge lunedì in un comunicato. Questi sono: Gruppo Corriere del Ticino, AZ Medien, NZZ, Tamedia e l’associazione Stampa svizzera.
La società, continua la nota, "inizierà la sua attività a breve"; non opererà nell’ambito della vendita degli spazi pubblicitari, ma "si propone di facilitare la pianificazione di campagne pubblicitarie su tutte le testate print, semplificando le procedure. Sarà al servizio sia degli editori sia degli inserzionisti".
Il nome della società e maggiori dettagli saranno resi noti immediatamente dopo la creazione effettiva della società stessa.
ATS/ludoC
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