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Un’applicazione per personalizzare le proprie immagini con dei filtri, per poi condividerle. Questo è Instagram, il cui successo è stato immediato. L'album fotografico virtuale, fondato nell’ottobre 2010 dagli americani Kevin Systrom e Mike Krieger, nel 2012 è stato venduto al gruppo Facebook per un miliardo di dollari. Un importo che sembra quasi ridicolo visto il valore attuale di 100 miliardi di dollari.
In 10 anni Instagram ha cambiato il nostro modo di apparire, di mangiare, di viaggiare. Su questa piattaforma l’immagine - che evoca grandi emozioni - viene prima del testo.
La piccola applicazione di istantanee si è trasformata in una rete sociale planetaria. Con più di un miliardo di utilizzatori è diventata un enorme macchina per far soldi. La svizzera Kristina Bazan, trasferitasi negli Stati Uniti, ha fatto di Instagram il suo lavoro e collabora con diversi marchi di lusso.
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