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La funzione acquista era già disponibile in Facebook, permettendo ai visitatori di avviarsi verso il carrello. Da mercoledì, negli Stati Uniti, la piattaforma consente di fare più cose ancora: ottenere pasti a domicilio, riservare posti al cinema e prendere appuntamento dal parrucchiere.
Si tratta di una nuova tappa della strategia intesa a fare di Facebook non più solo uno strumento per condividere contenuti con gli amici, ma anche un mezzo per agevolare le attività commerciali. L’efficacia di questo orientamento strategico fa leva sulla fiducia che l’utente assegna allo spazio virtuale “amico”.
La nuova iniziativa della più estesa rete social intende fornire strumenti efficaci per rendere sempre più interattiva la relazione tra i suoi frequantatori e i fornitori di servizi.
Facebook ha inoltre annunciato di voler mettere a disposizione degli utenti nuove funzioni per permettere la valutazione delle attività commerciali.
AFP/Dek
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