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Il canale americano NBC ha inaugurato negli scorsi giorni un telegiornale su Snapchat, una delle applicazioni di messaggistica più scaricate sugli smartphone. Il programma si intitola "Stay Tuned", restate connessi, e dura dai 3 ai 4 minuti.
La connessione è rapida e il linguaggio utilizzato è disimpegnato: il format è infatti principalmente dedicato ad un pubblico giovane. I sottotitoli, inoltre, aiutano lo spettatore nella fruizione dei servizi.
Snapchat può contare su 170 milioni di utilizzatori al giorno che passano in media 30 minuti sul sistema. L'obiettivo della NBC è di far rimanere i giovani per più tempo sull'applicazione, stimolando in loro la voglia di connettersi soprattutto per informarsi.
MABO
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