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I bambini saranno maggiormente protetti quando in futuro mangeranno dei prodotti confezionati. Tredici gruppi alimentari svizzeri, tra cui Nestlé e Coop, si sono impegnati infatti ad applicare criteri piu severi dal 2015 nella loro pubblicità.
Per essere giudicati conformi, i preparati dovranno contenere meno grassi, zuccheri e sale, la cui presenza è oggi eccessiva e considerata dannosa per la salute.
Dal gennaio del prossimo anno verrà applicato un nuovo modello di criteri nutrizionali, scrive in una nota Swiss Pledge (Impegno svizzero). Programmi simili sono stati approvati anche nell’Unione Europea.
ats/mas
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