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I coltellini militari della Victorinox, impresa svittese a conduzione familiare, sono entrati nella lista dell'equipaggiamento dei soldati statunitensi.
Il noto strumento multiuso è però solamente raccomandato. La ricaduta finanziaria immediata è dunque di portata limitata, ma -come fanno notare a Ibach- il guadagno a livello d'immagine è invece notevolissimo.
La versione destinata a quel mercato differisce da quella che viene fornita alle forze armate elvetiche solo per la superficie, che è di colore marrone, e per la scritta che vi è incisa, ovvero US. Il costo nella vendita al dettaglio, s'aggira sui 50 franchi al pezzo.
ATS/dg
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