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La percentuale di giovani svizzeri fra i 15 e i 24 anni che utilizza i social media è in calo; la quota complessiva è scesa in un anno dall'85 all'80%. Lo rende noto un sondaggio realizzato nella Svizzera tedesca e in quella romanda dalla Comunità d'interessi per i media elettronici IGEM, che riunisce 41 aziende del settore della comunicazione.
La diminuzione più importante ha interessato Facebook, che risulta invece più popolare fra gli utilizzatori più maturi. Nel 2014 l'82% dei giovani dichiarava di avere un account sulla rete di Mark Zuckerberg, mentre nel 2015 si è passati al 72%, ha dichiarato il segretario di IGEM, Ueli Custer.
Il sondaggio digiMONITOR 2015 è stato realizzato fra inizio agosto e inizio settembre, con interviste telefoniche su un campione di 1797 persone.
ATS/M.Ang.
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