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Malgrado la concorrenza di altri media, la radio e la televisione non perdono importanza agli occhi degli svizzeri. Secondo l'ultimo barometro di Mediapulse diffuso giovedì, nel 2014 l'87% delle persone ha acceso ogni giorno la radio e il 65% la TV.
Gli ascoltatori hanno seguito un programma radiofonico in media 104 minuti al giorno. Anche i giovani (fascia d'età 15-24 anni) sono attratti da tale apparecchio e quasi 3 su 4 (73%) lo ascoltano quotidianamente.
I dati mostrano inoltre che gli svizzeri passano sempre più tempo davanti ai teleschermi, prosegue Mediapulse, che misura e diffonde le cifre ufficiali degli ascolti. La media giornaliera è cresciuta a 134 minuti per persona l'anno scorso. E grazie alle nuove tecnologie, i telespettatori che guardano in differita le trasmissioni sono più numerosi. Nel quarto trimestre 2014, l'8,4% del consumo totale riguardava questo settore.
ATS/EnCa
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