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La precisione delle previsioni meteorologiche è importante anche per aziende e negozi i quali, in base al tempo che farà, devono decidere se produrre e mettere in vendita una quantità più o meno rilevante di articoli: si pensi, per esempio, alle salsicce per le grigliate o agli ombrelli.
L'andamento delle vendite del 65% degli articoli che si trovano sugli scaffali dei dettaglianti dipende dalle condizioni climatiche, ciò che impone un calcolo il più esatto possibile di ciò che va immagazzinato.
In caso buon soleggiamento, d'altro canto, la clientela può diminuire anche del 20%, ciò che ha un'influenza su personale e gestione della pubblicità, specialmente per i grandi centri commerciali.
ATS/dg
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