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La televisione in differita è sempre più apprezzata dagli svizzeri e rappresenta ormai il 6-7% dell'audience totale. È quanto emerge dai dati presentati martedì dall’istituto di ricerca dei media Mediapulse, il quale per la prima volta è in grado di fornire informazioni dettagliate sul consumo della televisione e della radio in differita su Internet.
Come ha rilevato il membro del consiglio direttivo Martin Dähler, dai dati risulta che sempre più economie domestiche guardano la TV sul web. Infatti, ha rimarcato Dähler, vedere i programmi televisivi in Internet è un'alternativa "particolarmente apprezzata dai nuclei familiari con bambini piccoli".
Per il 2013 Mediapulse aveva annunciato in gennaio un calo globale del consumo di programmi televisivi rispetto al 2012. L'anno scorso i ticinesi avevano passato in media 166 minuti al giorno davanti al televisore, i romandi 141,5 e gli svizzero-tedeschi 129.
TG20 del 13/05/14: "Piace la TV via Internet"
RSI Info 13.05.2014, 22:32
RG 18.30 del 13/05/2014: il servizio di Alan Crameri
RSI Info 13.05.2014, 20:55
Contenuto audio
Red. MM/ATS
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