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Swatch potrà proteggere il suo slogan "Tick different": lo ha deciso il Tribunale amministrativo federale, che ha dato ragione al gruppo orologiero svizzero nella vertenza che lo vedeva opposto alla Apple.
Il colosso dell'informatica, infatti, lo riteneva troppo simile al suo motto "Think different", usato fra il 1997 e il 2002. Quest'ultimo, però, per i giudici di San Gallo non è tanto noto alle nostre latitudini da permettere all'azienda statunitense di bloccare un'espressione analoga.
La campagna "Think different" aveva fra l'altro segnato anche il ritorno di Steve Jobs in seno alla società californiana, che aveva contribuito a fondare nel 1976 e dalla quale era stato allontanato nel 1985. In quel periodo Apple aveva difficoltà sia tecniche che economiche, tanto da accusare anche delle perdite.
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