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Il gruppo Swatch non parteciperà più a Baselworld, il salone mondiale dell'orologeria e della gioielleria. Lo ha annunciato il suo direttore Nick Hayek in un'intervista rilasciata alla NZZ am Sonntag, nella quale spiega che le esposizioni tradizionali non rientrano più nella strategia di marketing del marchio.
La partenza preoccupa i responsabili del salone basilese di cui il colosso basato a Bienne era tra i principali espositori. Altri marchi prestigiosi, tra cui Hermes, negli ultimi anni ne sono già andati. E così hanno fatto numerosi altri standisti di lunga data. Lo scorso marzo la 101esima Baselworld si è conclusa con una partecipazione di pubblico stabile malgrado la riduzione dei giorni di apertura, ma con solo 650 espositori, la metà rispetto al 2017.
Tutto il settore attende di verificare cosa capitare tra il 21 e il 26 marzo 2019.
Swatch non parteciperà più a Baselworld
Telegiornale 29.07.2018, 14:30
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