Il classico imballaggio dal profilo triangolare che caratterizza il Toblerone da luglio non potrà più raffigurare l'immagine del Cervino, la più nota delle montagne elvetiche, presente sulla scatola dal 1970. Lo hanno rivelato venerdì i giornali del gruppo CH Media.
Come reso noto lo scorso giugno da SRF (vedi correlata), la produzione verrà parzialmente trasferita in Slovacchia dal gruppo statunitense Mondelez, proprietario del marchio. Oggi avviene interamente a Berna-Brunnen. Il Toblerone non rispetterà quindi più le condizioni per essere considerato "Swiss made". E non rispettando le regole della "swissness" in vigore dal 2017 non potrà più sfruttare i simboli nazionali.
Il Toblerone perde il suo simbolo
Telegiornale 03.03.2023, 20:00
Il nuovo imballaggio dovrebbe presentare ancora la figura di una generica montagna e anche l'orso. Dovrà però essere approvato dall'istituto federale responsabile della proprietà intellettuale.
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