La Fortezza di Bellinzona in mattoncini Lego: è l’iniziativa del Municipio, che vuole così valorizzare ulteriormente i tre castelli patrimonio dell’UNESCO. Un modellino di 2’000 pezzi (20,8 cm x 43,2 cm x 11,2) è stato ideato e caricato nei giorni scorsi sulla piattaforma ideas.lego.com, dove verrà giudicato dalla community degli iscritti.
Un dettaglio del modellino
Ha già superato un primo controllo del produttore di giocattoli, che fissa criteri precisi per dimensioni e mattoncini da utilizzare, predefiniti per forme e colore. Dovesse ottenere 10’000 voti, passerebbe poi al vaglio degli esperti della società danese, che si riservano il diritto di decidere se avviare o meno la produzione in serie.
Bellinzona invita quindi appassionati e non a sostenere l’idea, che verrà pubblicizzata con diverse attività di marketing, online e non.
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