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Una nuova pagina sta per aprirsi per Bravofly Rumbo, agenzia di viaggi online europea con sede a Chiasso. In futuro l’impresa che nel 2014 ha realizzato un fatturato di 147 milioni di euro, in progressione del 19%, si chiamerà Lastminute.com riprendendo il nome della piattaforma di prenotazione rilevata dall’americana Sabre a febbraio.
L’annuncio è stato dato nella nota di presentazione del risultato dello scorso anno che, a fronte dell’aumento degli affari, ha visto l'utile netto contrarsi del 42% a 7,2 milioni di euro. Un calo spiegabile, afferma la società, principalmente con i costi straordinari sopportati per l'entrata in borsa.
Il volume lordo di viaggi gestiti è stato di 1,31 miliardi di euro (+25%) per un totale di 3,5 milioni di prenotazioni (+19%). Numeri ulteriormente destinati a crescere sotto l’insegna di Lastminute.com che, stando al presidente della direzione diretta da Francesco Signoretti, permetterà di raddoppiare l'utile lordo e di rafforzare la presenza in Europa.
Per il 2015 Bravofly si aspetta una crescita delle vendite. La redditività dovrebbe per contro calare a causa dei costi di integrazione di Lastminute.com.
Diem/ATS
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