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L'inaugurazione della stagione, come da tradizione il 1° maggio, è vicina. Il Lido di Lugano la vuole più felice della scorsa, quando ha perso 4'000 entrate. Una popolarità in calo negli ultimi anni che si spiega anche con l'aumento delle tariffe nel 2014. Il rilancio passa dalle famiglie, non solo con il nuovo parco giochi, ma anche con sconti sul prezzo del biglietto: l'ingresso per loro sarà infatti a metà prezzo nei fine settimana e nei festivi, a condizione di arrivare entro le 11.00.
A questo si aggiunge la possibilità di posteggiare per tutto il giorno per 5 franchi. Le agevolazioni saranno in vigore dall'11 maggio.
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