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"Un anno di ripresa rispetto a quello precedente. I pernottamenti nella regione sono infatti aumentati del 2,6%. Il mercato svizzero, inoltre, è stato quello più fedele con il 48,3% degli ospiti (+3,5% nei confronti del 2015)", questo il bilancio del 2016 stilato martedì durante l'Assemblea ordinaria dell'Ente turismo del Luganese.
Il 2016 ha visto l'Ente particolarmente impegnato nel raggiungere gli obiettivi prefissati come la creazione della nuova piattaforma Lugano Bottom Up. Grande attenzione è stata rivolta anche al settore della comunicazione a al marketing: "Abbiamo provveduto ad applicare un formato nuovo agli stampati e brochure istituzionali. Inoltre abbiamo rinnovato il sito web ufficiale", spiegano i vertici del turismo luganese.
Il presidente Bruno Lepori ha poi concluso rassicurando i presenti afferma che "intendo raggiungere degli importanti obiettivi anche in futuro. Ci riuscirò perché sono circondato da un team coeso".
MABO
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