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Oltre 7 ascoltatori su 10 si sintonizzano sulle radio SSR. I dati d’ascolto 2017 sottolineano un consolidamento delle reti RSI, che si confermano le più ascoltate fra le reti di servizio pubblico in Svizzera. Con una quota di mercato del 41,1% Rete Uno segna un aumento dello 0,6%. Sostanzialmente stabili Rete Due (4,1%, +0.0%) e Rete Tre (16,9%, -0,2%).
Considerando l’offerta SSR e le emittenti private Radio 3i e Radio Fiume Ticino, nella Svizzera italiana oltre 9 ascoltatori su 10 ascoltano le reti finanziate dal canone.
La radio resta dunque una presenza insostituibile nella nostra vita quotidiana, grazie anche ad un consumo online in forte aumento. Sito e App della RSI hanno registrato lo scorso anno 3,2 milioni di “play” audio, con un aumento del 7% nel secondo semestre. Un’ulteriore conferma di quanto il pubblico apprezzi la possibilità di ascoltare la radio su qualsiasi dispositivo e in qualunque luogo.
Radio sempre molto ascoltate
Il Quotidiano 22.01.2018, 20:00
I dati vengono rilevati e elaborati dalla Fondazione Mediapulse, che riceve un mandato dalla Confederazione. Qui sono spiegati i metodi (apparecchio elettronico), il panel, e quali radio svizzere ed estere vengono misurate https://www.mediapulse.ch/fr/radio/methode-de-recherche.html.
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