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Fiat Chrysler Automobiles (FCA) ha stretto un accordo con Amazon per la vendita di automobili su Internet. L’intesa commerciale, che per ora è valida solo per il mercato italiano, prevede uno sconto fino al 33% per chi predilige questo canale rispetto ai rivenditori tradizionali.
Il gruppo torinese, che ha annunciato la notizia attraverso una conferenza stampa sul web, propone per ora sulla piattaforma e-commerce solo tre modelli di autovetture: Fiat 500, 500L e Panda.
Il consumatore sceglierà online la macchina che preferisce, successivamente verrà contattato da un dipendente del sito americano, il quale gli indicherà il concessionario più vicino dove finalizzare l’acquisto e poter ritirare il prodotto.
Ansa/reuters/mamo
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