L’anno scorso la Volkswagen si è confermata la marca più amata della Svizzera: con 28’350 unità vendute (dati: “Auto-Suisse “, comprese le importazioni dirette), la Casa di Wolfsburg ha conquistato il primo posto nella “hit-parade” dei marchi preferiti dagli elvetici per la 24esima volta consecutiva.
Ottenendo questo risultato Volkswagen ha aumentato le vendite di 2’930 unità o dell’11,5% rispetto al 2022. Considerando il mercato complessivo di oltre 252’000 auto nuove come parametro di riferimento, questo significa che circa un’auto su nove venduta in Svizzera è una VW. I due modelli più venduti del marchio sono il SUV Tiguan (4’023 unità) e la compatta Polo (3’783 unità).
La BMW ha ottenuto il secondo posto nella hit parade con 21’290 unità, seguita da Skoda (21’160 unità): I cechi hanno ereditato il terzo gradino del podio da Mercedes-Benz, scivolata in quinta posizione (circa 20’000 unità vendute). L’Audi, che con 20’313 unità è al quarto posto, è un altro marchio del Gruppo VW - come Skoda e Seat/Cupra.
Gli altri “top-scorer” della classifica sono Toyota (6° posto), Seat/Cupra (7°), Ford (8°), Tesla (9°), Renault (10°), Hyundai (11°) e Dacia, filiale di Renault, al 12° posto con poco meno di 8’000 autovetture nuove immatricolate.
RG 07.00 del 02.01.2024 - Il servizio di Maria Jannuzzi
RSI Info 02.01.2024, 08:07
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