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Un centesimo di dollaro donato a una società per la protezione dei cetacei ogni 2'000 filmati hard visti sul sito: può sembrare poco, ma se si considera che PornHub conta 240 milioni di visualizzazioni al giorno (87,85 miliardi in tutto il 2015), il contributo promesso giovedì dal sito a luci rosse alla Moclips Cetological Society non è così trascurabile: 1'200 dollari al giorno, 26'400 al termine della campagna, a fine mese.
La singolare iniziativa è stata lanciata in corrispondenza con la giornata mondiale della balena, che ricorre il 13 febbraio. Fa il paio con quella dell'aprile 2014, quando PornHub aveva piantato un albero ogni 100 video visti online in una determinata categoria. In tutto furono 15'000 piante.
pon/ANSA
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