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Finito il lockdown, i negozi cinesi hanno riaperto le loro porte. I clienti, però, si fanno desiderare.
È nato così lo shoppertainment: un’esperienza virtuale e interattiva tra i commercianti e i potenziali clienti, che ha una marcia in più rispetto allo shopping online. Con lo shoppertainment, il venditore fa dei livestreaming dove presenta i prodotti e può rispondere in diretta alle domande che gli vengono poste dai clienti dall’altra parte dello schermo.
Uno shopping virtuale, personalizzato, ma soprattutto sicuro per la salute, visto che non ci sono contatti fisici.
ap/mrj
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