La campagna di comunicazione per il pandoro ‘Pink Christmas’, griffato dall’influencer Chiara Ferragni, ha ingannato i consumatori. E’ la conclusione alla quale è giunta la giudice della prima sezione del Tribunale civile di Torino, Gabriella Ratti, che ha accolto il ricorso presentato dalle associazioni di consumatori Codacons, Adusbef e Utenti dei servizi radiotelevisivi.
La sentenza riconosce nell’azione dell’industria dolciaria piemontese, che ha sede a Fossano (Cuneo), una “pratica commerciale scorretta” in violazione del Codice del consumo, in merito alla campagna di beneficenza legata al dolce, con proventi destinati all’ospedale infantile Regina Margherita di Torino. La sentenza - secondo le associazioni di consumatori - “apre la porta ai risarcimenti”.
Chiara Ferragni nella bufera
Telegiornale 19.12.2023, 20:00
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