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Coca-cola rompe la sua lunga tradizione a guarda alle bevande alcoliche. Dopo 130 anni di soda, il colosso delle bollicine ha iniziato a sperimentare la creazione di una popolare bibita alcolica conosciuta come Chu-Hi, che contiene il distillato shochu e acqua gassata di vari sapori.
La bevanda, contenuta nella popolare lattina Coca-cola, sarà lanciata in Giappone, dove le bevande Chu-Hi sono molto popolari.
"Non abbiamo mai effettuato esperimenti nella categoria a basso contenuto alcolico, ma questo è un esempio di come continuiamo a esplorare opportunità al di fuori del nostro core business'' ha commentato Jorge Garduno, presidente della divisione giapponese della celebre bevanda.
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