La grande distribuzione e i commerci in generale sono in affanno in Ticino. Per far quadrare i conti, c'è chi sopprime impieghi, c'è chi rivede i contratti del personale e chi adotta strategie di marketing più aggressive.
Commerci in affanno a sud delle Alpi
In questa serie vi proponiamo un viaggio nel mondo del commercio, oggi sotto pressione più che mai: la prima puntata è dedicata alla riorganizzazione del gruppo Manor, la seconda incentrata sul gruppo FUST, l'ultima, invece, è dedicata ai marchi storici, Migros e Coop, confrontati con l'arrivo a sud delle Alpi degli hard discount tedeschi Aldi e LIDL. Due fronti distinti, questi, con strategie differenti e un obiettivo comune: conquistare nella Svizzera italiana il maggior numero di clienti, sempre più attratti dagli acquisti oltre frontiera e online.
Grande distribuzione alcuni dati e cifre in immagini
Per saperne di più:
Lino Bini
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