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Facebook cambia tattica nella guerra alle fake news: invece di contrassegnare con una bandierina rossa le bufale, ha deciso di mostrare alcuni articoli correlati alle notizie di dubbia veridicità, in modo da fornire agli utenti gli strumenti per comprendere i fatti. La correzione di rotta, spiegano gli amministratori del social, si è resa necessaria per condurre una lotta efficace alle notizie fasulle.
"La ricerca accademica sulla correzione della disinformazione ha dimostrato che mettere un'immagine forte accanto a un articolo, come una bandiera rossa, può radicare credenze profondamente consolidate: l'effetto opposto a quello che intendevamo", si legge in un post siglato da alcuni manager di Facebook.
La compagnia di Mark Zuckerberg spiega di aver condotto alcuni test da cui è emerso che mostrare gli articoli correlati porta a una minore condivisione delle fake news sul social. Lo strumento, tuttavia, non evita che gli utenti clicchino su una notizia falsa.
ANSA/MABO
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