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Instagram supera Snapchat tra i giovani americani. Dopo aver copiato una serie di funzioni — dalle storie ai sondaggi — la piattaforma social dedicata alle foto, che appartiene a Facebook, è riuscita a conquistare gli adolescenti.
Instagram, il nuovo numero uno
L'85% dei teenager statunitensi, infatti, usa Instagram almeno una volta al mese, contro il 74% che accede a Snapchat; seguono Twitter (47%), Facebook (36%), Pinterest (23%) e Google+ (14%), del quale è stata appena comunicata la chiusura.
L'indagine, di Piper Jeffray, è stata condotta su un campione di 8'600 ragazzi e - tuttavia - mostra che in fatto di gradimento è Snapchat a vincere. L'app con i messaggi che si auto-cancellano è il social preferito del 46% degli intervistati, a fronte del 32% ottenuto da Instagram.
A livello globale, Instagram dichiara 400 milioni di utenti giornalieri, a fronte dei 188 milioni di Snapchat. Instagram nel frattempo ha ampliato le videochat all'interno dei messaggi diretti. La funzione, lanciata a giugno, ora supporta fino a 6 (non più 4) partecipanti.
RSInews è su Instagram! instagram.com/rsinews
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