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Quando uno slogan funziona, il successo è garantito. È quanto successo a una frase pronunciata dal Capo del dipartimento federale della Sanità, Alain Berset, il 16 aprile scorso in conferenza stampa. Annunciando la strategia del Governo federale per uscire dal lockdown deciso per la pandemia di coronavirus, il consigliere federale ha detto: "Dobbiamo uscire il più rapidamente possibile, ma tanto lentamente quanto necessario".
Detto fatto: due aziende friburghesi hanno lanciato una maglietta in serie limitata. Complici alcuni clienti celebri, tra cui il giocatore di hockey Julien Sprunger, la maglietta è andata a ruba. Per i promotori il ricavato sarà tra i 30 e i 70'000 franchi, che saranno devoluti alla Catena della Solidarietà in favore delle persone colpite dalla crisi del Covid-19.
Alain Berset ispira i designers di Friburgo
Telegiornale 23.04.2020, 22:00
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