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Le organizzazioni di utilità pubblica hanno ricevuto nel 2013 un miliardo e settecento milioni di franchi in donazioni, con un aumento del 3% rispetto all’anno precedente.
Gli svizzeri si sono mostrati un po' più generosi in tutti i settori: il 24% della somma è andato ad associazioni che si occupano di sanità, dipendenze ed handicap, il 17% ad organizzazioni di aiuto sociale, il 10% a favore di enti attivi nella protezione dell’ambiente.
I nuovi media hanno in questo ambito, sorprendentemente, un ruolo ancora marginale: solo 2,8 milioni sono stati raccolti tramite supporti online.
ATS/ls
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