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Parte oggi, lunedì, e si estenderà su tre anni, la nuova campagna della Confederazione contro il fumo attivo. Per la prima volta l’Ufficio federale della sanità pubblica (UFSP) l’ha elaborata in collaborazione con i Cantoni e con organizzazioni non governative specializzate nella lotta contro il tabagismo.
Lo slogan: “Io sono più forte”
Stando al Monitoraggio svizzero sulle dipendenze del 2013, il 57% dei fumatori quotidiani ha la volontà di smettere. La prima fase della campagna è destinata in particolare a essi: manifesti e spot televisivi hanno l’obiettivo di rafforzare la loro motivazione insistendo sulle offerte di sostegno esistenti, come per esempio la linea telefonica “Stop tabacco” (numero 0848 000 181), o medici, farmacisti e consultori specializzati.
I costi dell’operazione (9 milioni di franchi) sono stati interamente coperti dal Fondo per la prevenzione del tabagismo, alimentato a sua volta da una tassa di 2,6 centesimi su ogni pacchetto di sigarette.
Immagini della campagna anti-tabagismo
RedMM/ats/mrj
Dal TG20:
16.02.2015: La nuova campagna contro il tabagismo
RSI Info 16.02.2015, 21:46
RG 18.30 del 16.02.15 Il servizio di Alan Crameri
RSI Info 16.02.2015, 21:21
Contenuto audio
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