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Il celebre cioccolato a forma di triangolo potrà presto sfoggiare la croce svizzera sulla sua confezione. Lo ha annunciato giovedì Mondelez International, la multinazionale che detiene il marchio Toblerone.
Questa decisione - che vuole sottolineare il legame tra il cioccolato triangolare e la Confederazione - giunge dopo le polemiche degli scorsi anni, quando la produzione di parte del Toblerone fu spostata in Slovacchia. A causa di tale trasferimento il Cervino scomparve dalla confezione della celebre barretta di cioccolato: il prodotto non rispettava più le condizioni introdotte nel 2017 per tutelare il marchio “Swiss”.
Per consolidare questo nuovo corso, Mondelez ha annunciato un investimento di 65 milioni nello stabilimento bernese. Il sito verrà potenziato con una nuova linea di produzione e l’ampliamento delle strutture dedicate alla lavorazione, diventando così il centro di competenza per Toblerone in Svizzera.
La storia del Toblerone
RSI Cultura 12.01.2023, 13:32
Il Toblerone perde il suo simbolo
Telegiornale 03.03.2023, 20:00
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