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Valeria e Adi, da cinque anni a questa parte, durante i loro viaggi pubblicano contenuti sui social network: lei si occupa di testi e foto, lui di contenuti video e multimediali. Ma per loro non si tratta di svago o di un gioco. È un lavoro a tempo pieno: loro sono una coppia di influencer e vengono pagati e sponsorizzati per i loro spostamenti.
Nel mondo sono migliaia, ma in Svizzera ci sono ancora pochi influencer sponsorizzati da marchi e società. Una di queste, per esempio, è Xenia Tchoumitcheva. Ma anche nella Confederazione i pubblicitari hanno capito come far fruttare i social network.
Instagram, Youtube e Facebook permettono infatti di pubblicizzare prodotti, ma anche territori. È il caso del canton Grigioni, che ha “assoldato” una ventina di “instagrammers” svizzeri. Scopri di più nel reportage di Davide Paggi in testa all’articolo.
Red.MM/TG
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