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Il Monte Tamaro, la vetta a cavallo tra Sotto e Sopraceneri, è stata designata montagna più cliccata della Svizzera nel 2016. La singolare classifica, stilata da Google trends, vede svettare la cima ticinese sopra le più note Pilatus, Bernina, Cervino e Jungfrau.
"Ci sono stati due fattori determinanti che ci hanno portati a raggiungere questo risultato – ha dichiarato Anna Celio Cattaneo, responsabile della Monte Tamaro SA –: il primo è il nostro investimento nel digitale, soprattutto nel prodotto Tamaro park; il secondo è che quest'anno abbiamo festeggiato i vent'anni della chiesa di Santa Maria degli Angeli, ideata da Mario Botta".
Al primato virtuale corrisponde una crescita reale delle visite. "Abbiamo avuto un aumento del 15% di turisti in totale – continua Anna Celio Cattaneo –, siamo la destinazione turistica ticinese più frequentata".
CSI/MABO
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