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L’ascolto radiofonico si sta spostando sempre di più online. Lo conferma l’aumento del 43,6% del consumo in streaming delle reti radio RSI, registrato fra gennaio e giugno di quest’anno. Tenendo conto anche delle stazioni radio di SRF e RTS, le reti della SSR raccolgono il favore di oltre tre ascoltatori su quattro nei cantoni Ticino e Grigioni italiano.
Rete Uno è di gran lunga la stazione radiofonica più seguita (131'100 contatti giornalieri). Il suo 39,6%, rappresenta il risultato migliore in termini di quota di mercato non solo fra le prime reti della SSR ma anche fra le tutte le radio europee.
Nel contempo, nello stesso periodo, sono saliti anche gli ascolti di Radio3i, che, secondo dati elaborati da Mediapulse, ha raggiunto una quota di mercato del 10,5% (il primo semestre 2015 era dell'8,4%). La quota di mercato di Radio Fiume Ticino, invece, è passata dal 4,7% al 4,2%.
ATS/bin
Dal Quotidiano:
Per saperne di più: la tabella integrale di Mediapulse (pdf)
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