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È iniziata lunedì la campagna di sensibilizzazione contro i rifiuti gettati a terra nelle città (il cosiddetto "littering") che è ormai diventata virale. Lo hanno comunicato oggi, giovedì con una nota congiunta, i centri di Bellinzona, Chiasso, Locarno e Lugano in collaborazione con l'azienda cantonale dei rifiuti e il Consorzio valle del Cassarate.
Il protagonista delle pubblicità è Cedro, un Jack Russell terrier di 13 anni che vive a Viganello. La "mascotte" è stata scelta perché nella sua vita canina incrocia quotidianamente 1'423 mozziconi di sigaretta, 10’004 tracce di gomme da masticare e una trentina di lattine. È proprio l'animale che, nei filmati pubblicati sulle reti sociali, chiede di tenere pulito lo spazio urbano.
Le sue vicende si snoderanno attraverso i vari media per tutta l'estate, fino a settembre quando ci sarà l'annuale "Clean-up day" (una sorta di "Giornata delle pulizie" nazionale).
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Per saperne di più: la pagina Facebook di Cedro
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