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Il gruppo mediatico grigionese Somedia, in collaborazione con l'austriaca Speed U Up, ha deciso di creare un'agenzia digitale per il turismo alpino. Per l'occasione, è stata fondata la joint venture Speed U Up Suisse, con sede a Coira.
Somedia, tramite un comunicato odierno, ha reso noto che l'intenzione è quella di creare in breve tempo importanti strutture nel capoluogo retico. L'obiettivo è quello di permettere a impianti di risalita, destinazioni turistiche e strutture alberghiere di "indirizzarsi in maniera professionale a mercati in Svizzera e all'estero".
La Speed Up di Innsbruck si occupa soprattutto di tecnologie per il futuro, social media e campagne. Con circa 20 dipendenti e oltre 60 clienti fra Austria, Germania, Italia e Svizzera, è l'agenzia digitale con la crescita maggiore nel segmento del turismo alpino.
ats/joe.p.
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