La ditta fu fondata nel 1935 da Josef Stöckli, che ha iniziato tutto per hobby. I genitori erano dei carpentieri, quindi il giovane Josef prendeva delle liste di legno, andava nella lavanderia di casa e poggiava questi legni su alcune caldaie. Il vapore, impregnando il legno, lo rendeva morbido e lui riusciva a curvarlo. Et voilà: ecco pronti i primi sci, inizialmente per amici e parenti. Il successo è però subito così grande che la lavanderia di casa non basta più. Stöckli fonda la fabbrica di sci. Oggi dalla Stöckli escono ogni giorno circa 320 paia di sci. Il cuore dello sci è sempre il legno, tuttavia vi sono una ventina di strati di materiali diversi (gomma, fibra di carbonio, alluminio, ecc..). Queste strisce di materiale, dalla forma di uno sci, vengono sovrapposte. Dopodiché il “tramezzino” finisce sotto una pressa che esercita un peso di ca. 50 tonnellate, pari a 33 automobili. Il multistrato viene messo in un forno a circa 140° C, in questo modo le colle si sciolgono e tengono ben saldi tra loro i vari strati. Lo sci è pronto.
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