Apple ha registrato il profitto trimestrale netto più alto della storia nell’ultima parte del 2014. Il guadagno di 18 miliardi di dollari strappa così il primato a ExxonMobil che nel 2012 era arrivata a 15,9 miliardi.
Dietro questo successo ci sono le vendite record di iPhones. Ne sono stati acquistati 74,5 milioni nei tre mesi precedenti al 27 dicembre, ben al di sopra di tutte le previsioni fatte.
L’iPhone 6 è stato il più richiesto, ma questo non ha portato a vendite minori degli altri modelli. I risultati di Apple rappresentano inoltre una transazione significativa verso l’ancora relativamente non intaccato potenziale del mercato cinese, ritengono gli analisti. Nel paese di mezzo le vendite sono incrementate del 70% rispetto al 2013.
Unico neo è stata la vendita dell’un tempo imbattibile iPad, schiacciata fra il successo di smartphones con schermo più grande, il ritrovato successo dei laptop e le offerte più economiche della concorrenza.
ZZ
Dal TG12.30:
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