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Il gigante dei fast food McDonald’s cambia vertici nel tentativo di rilanciarsi (nel 2014 l’utile netto del re degli hamburger è infatti calato del 15%). L’amministratore delegato – in carica dal 2012 – Don Thompson lascia il suo posto a Steve Easterbrook, finora a capo del global brand.
Non viene fornita alcuna spiegazione sull’uscita di Thompson, ma questa arriva dopo due anni di calo delle vendite negli Stati Uniti e vari (infruttuosi) tentativi del management di invertire il trend.
Non è per ora chiaro come Easterbrook affronterà le sfide che lo aspettano, inclusa la concorrenza di catene di ristorazione rapida più piccole che stanno conquistando i giovani con l’offerta di prodotti più freschi e personalizzati.
RedMM/ansa/mrj
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