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Il marchio Maggi, proprietà del gruppo vodese Nestlé, potrebbe perdere 186 milioni di franchi del suo valore in seguito al ritiro dal mercato indiano di diverse varietà vermicelli istantanei.
È quanto emerge da un’analisi effettuata da uno studio britannico, Brand Finance, stando al quale oltre alla perdita di 50 milioni di dollari di merce ritirata dagli scaffali e distrutta, Maggi deve calcolare un danno di 150 milioni di dollari dovuto al deterioramento della sua immagine.
Prima dello scandalo il marchio era valutato in 2,4 miliardi di dollari e occupava il 23esimo posto in una classifica di settore.
ATS/bin
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