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Un’idea per rilanciare i consumi: in Giappone chi lavora sodo deve potere terminare la sua giornata già alle 15.00, l’ultimo venerdì del mese. Una iniziativa in questo senso, denominata "Premium-Friday", è stata sostenuta e promossa dal Governo.
Chi ha più tempo libero, questo il ragionamento delle autorità nipponiche, è tentato di utilizzalo per fare acquisti. Molte attività commerciali, in particolare i piccoli-medi negozi, soffrono da anni per fatturati stagnanti. Le imprese hanno colto l’occasione per offrire promozioni allettanti proprio il venerdì pomeriggio.
Nella terza economia mondiale viene considerato un buon impiegato chi resta sul luogo di lavoro oltre il termine del turno.
afp/mas
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