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Si avvia a superare il record dello scorso anno Alibaba, il gigante del commercio online cinese. Nel suo giorno dedicato agli acquisti sfrenati, conosciuto con il nome del "Giorno dei single" (11.11), potrebbe raggiungere la cifra di 24 miliardi di dollari spesi dagli acquirenti in 24 ore (nel 2016 erano stati 17 miliardi).
Le cifre definitive non sono ancora disponibili, ma nei primi due minuti gli appassionati di shopping hanno speso un miliardo di dollari, quasi 12 miliardi in due ore. Nella prima ora di attività, più di 60 brand con i loro supersconti hanno generato oltre 15,1 milioni di dollari ciascuno, tra cui Apple, Estée Lauder, Gap, L'Oreal, Nike, Samsung, Uniqlo e Zara.
ATS/AlesS
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