La multinazionale dell'hamburge McDonald’s - da tempo in crisi - ha deciso di aggiornare i suoi locali con self-service kiosk, pagamenti da mobile, menu su touch screen, panini personalizzati e soprattutto servizio al tavolo.
E, per quanto riguarda il cibo, l'impegno è quello di scegliere ingredienti più sani. Così la catena è passata al pollo da allevamenti senza antibiotici, ha sostituito la margarina con il burro, e ha rinunciato allo zucchero, preferendogli lo sciroppo di mais.
Lo hanno annunciato i dirigenti della multinazionale ammettendo che, dopo 62 anni di attività, non possono più rimandare la revisione.
Lo slancio di modernizzazione è stato esteso anche a Regno Unito, Canada e Australia. E a Londra, da quando il cambiamento è in atto, le vendite sono cresciute dell'8 per cento.
joe.p.
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