Instagram offrirà nuovi strumenti ai suoi utenti per avere sulla piattaforma contenuti sempre più rilevanti, anche di account non ancora conosciuti. Il social delle immagini, secondo quanto riportato dal sito The Next Web, ha avviato un test su una funzione che permette di seguire non solo i profili degli iscritti ma anche specifici argomenti, raggruppati sotto gli "hashtag", le parole chiave precedute dal simbolo "#".
L'opzione potrebbe essere utile per chi è interessato a particolari argomenti, al di là dei singoli account, oppure per chi cerca contenuti mirati ma non sa "chi" seguire.
L'opzione per ora è solo un test su un ristretto gruppo di utenti ma potrebbe vedere la luce su scala più ampia. Sarebbe solo l'ultima novità con cui Instagram cerca di rendere la sua piattaforma più attraente. Gli aggiornamenti per funzioni creative galoppano quasi al ritmo di uno a settimana. Gli ultimi sono stati quelli per il SuperZoom e per le Storie, che ora possono essere anche più "vecchie" di 24 ore.
ATS/M. Ang.
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